Is Rebranding The Correct Decision For Your Business?
For a lot of businesses, rebranding is a risk that can seem daunting, but we’re here to help you come to a decision. Businesses rebrand to evolve their image. This could be due to dated branding, or they may be trying to tap into a new market. Rebranding doesn’t have to be drastic, you may […]
Mobile Optimisation: 7 Tips for a Better User Experience
It’s no secret that mobile devices have become an essential part of our daily lives. From shopping and banking to social media and entertainment, mobile phones and tablets have become the go-to devices for accessing the internet. As a result, mobile optimisation has become a crucial aspect of website and app design. In this article, […]
Round Table 7 And Hard Laughs Collaborate For Fundraising Comedy Night
Hard Laughs, a Doncaster-based stand-up comedy organisation, is excited to announce its collaboration with Round Table 7 for their first ever comedy night on February 4th, 2023. What can you expect from this occasion? What To Expect From The Event The event has sold out and is expected to raise over £2,000 for local charities. […]
How Will Social Media Management Change In 2023?
In 2023, social media management will be transformed. You have a choice between being terrified and being excited. With new technology constantly evolving, never-ending feature updates, and ever-changing consumer behaviour, digital marketers are constantly on their toes, anticipating what is going to happen next. Let’s look at some predictions for social media in 2023. A […]
How Company Culture Can Affect Your Mental Health
It’s common for employees to experience work-related stress, but how you handle it depends a lot on the company culture and your relationship with your boss. For employee engagement and well-being, a workplace environment that promotes safe and open communication is crucial. Unhealthy work environments are bred by company cultures where workers don’t feel safe […]
Why Supporting Local Businesses Is Important
The increase in supporting local businesses is one of the few benefits to have come from COVID-19. Many local business owners suffered greatly as a result of the temporary closure of 43% of independent businesses in 2020. With this in mind, many people do not realise the benefits of shopping locally. It is common to […]
Emotional Marketing: Does it work?
Emotions hold a lot of power. This is because they can affect decisions and motivate people to engage. Because of this, motivating others to take particular actions and accomplish professional milestones has proven to be an effective marketing strategy. This has been demonstrated by studies showing a 23% increase in sales for companies using emotional […]
Why Rebranding Is Important
A strong brand is essential for a successful business. A strong brand increases the likelihood that your customers will select your product or service over your competitors. Strong brands attract more customers who are ready to pay more and buy more frequently at a lower cost per asset. Recognising the significance of rebranding is essential […]
Signs You Should Consider A Digital Marketing Campaign
You might be thinking, what exactly is a digital marketing campaign? As stated by Adobe Experience Cloud Blog, a digital marketing campaign involves the implementation of a marketing strategy across all the digital channels, where consumers engage with a brand, usually for the purpose of improving a company’s conversion rate. Being able to establish when […]
How TikTok Illustrated a New Way of Supporting Businesses
Since 2016, TikTok has had the internet wrapped around its thumb. Not only is the ever-growing social media platform full of comical, educational, and artistic content, it has fundamentally made short-form video a vital factor in growth-focused digital marketing strategy. Illustrating a new way of supporting businesses. How TikTok Has Impacted Digital Marketing When trying […]