You might be thinking, what exactly is a digital marketing campaign? As stated by Adobe Experience Cloud Blog, a digital marketing campaign involves the implementation of a marketing strategy across all the digital channels, where consumers engage with a brand, usually for the purpose of improving a company’s conversion rate. Being able to establish when to create or improve your digital marketing campaign is indispensable. But, how do you know it’s time to do this?
When You Should Implement A Digital Marketing Campaign
First and foremost, if you feel directionless in your brand – then it’s time to contemplate putting together a digital marketing campaign. Whether you hire an agency to do this for you, or put it together yourself, feeling directionless is the first sign that you need a campaign. Using SMART (specific, measurable, achievable, realistic, and time-bound) goals can benefit you and your business, by laying out practical, doable steps to produce your marketing campaign and optimise brand awareness.
Another sign you should consider implementing a digital campaign is realising you do not have a valuable online presence. It is incredibly useful and important to acknowledge the opportunities that having an online presence can bring to your business. A defined and tailored social media plan will enable you to differentiate your brand and encourage existing/new customers to engage with your content and stay loyal.
In addition to having an online presence, if you feel like you do not know your online customers well enough- this is also an indication that you need a campaign. Having an online presence and understanding your online audience are two completely separate things. Businesses can have an active presence online but have zero engagement from their customers because they have not created tailored content that will encourage them to interact. Thereby, researching your target audience and tailoring your content accordingly will benefit your business.
The Importance of Having A Digital Marketing Campaign in the 21st Century
With the 21st century often being referred to as the digital age, this puts more emphasis on the importance of having a marketing campaign. Having a campaign not only establishes domain, but it also boosts your company’s SEO score and visibility – which increases your business’s organic traffic. With 4.62 billion social media users globally, many businesses miss out on increasing their brand awareness by not having an online presence. Don’t be one of them…
Humana is a local marketing company based in South Yorkshire, that focuses on improving human relations and connections. Our office based in Doncaster actively helps and contributes to the local community by creating a bespoke digital marketing campaign for specific companies. For more information regarding our marketing services, fill out our contact form, or, follow us on Instagram.