What are the Advantages of Social Media Marketing?

business woman using phone social media marketing

Social media marketing is one of the most efficient and effective ways to reach out to customers and promote your small business. It allows you to connect with customers, build relationships, and create a community around your company.

Additionally, social media marketing can help you achieve a few other business goals, such as increasing brand awareness, and generating leads through good customer service. So, if you’re looking for a way to grow your small business, social media marketing is worth considering.

Brand Awareness

Social media marketing is one of the most effective ways of increasing a business’s visibility online. Putting into place a social media strategy will only increase your brand’s recognition, as you will be engaging with a broader audience. It is also very easy to get started, all you need to do is create social media accounts for the platforms you know your target audience are most likely to use. Having people interact with your content will increase brand awareness and begin to build you a reputation online as a business.

Investing a few hours, a week into your social media content will increase your exposure online. Unfortunately not all small business owners can afford to invest a few hours into their strategy, this is where social media marketing agencies like BeMySocial come in handy as they do all the hard work for you. 


Social media marketing is arguably one of the most cost-effective of an advertising strategy. Creating a profile is free meaning you will see a greater return on your investment and retain a bigger budget for your other expenses. Though social media is free, it is always worth investing in good quality content. Good content will grab the attention of your target audience and will reassure them of your credibility as a business. Using Adobe software can help you to create beautiful posts that help draw the audience into your profile, however this also means investing your time and effort into learning how to use it. 

Customer Satisfaction

Creating a voice for your brand through social media platforms helps to humanise your business. Your customers will appreciate knowing that when they reach out to you on a post, they will receive a personal response rather than an automated message. By acknowledging each comment, it shows that you are attentive to your customers’ needs and provide the best experience possible. Every interaction you have online on your business accounts is an opportunity to publicly demonstrate your passion for your business and customers. 

Needing Help from a Digital Marketing Agency?

Do you need help from a social media marketing agency for your small business? Our brand BeMySocial is on hand to make your business stand out from the competition. They design clear, professional content in line with your objectives and post according to your schedule. They provide your business with high-level facts that show how our combined efforts are working to improve social engagement.

To find out more on the benefits of using a digital marketing agency to help with your social media management, contact a member of the BeMySocial team by calling on 01302 494 050 or by filling out their online form