Since 2016, TikTok has had the internet wrapped around its thumb. Not only is the ever-growing social media platform full of comical, educational, and artistic content, it has fundamentally made short-form video a vital factor in growth-focused digital marketing strategy. Illustrating a new way of supporting businesses.
How TikTok Has Impacted Digital Marketing
When trying to target Gen-Z and young millennials in particular, TikTok has become the most popular and beneficial platform to use. With approximately one billion active users, Digital Marketing agencies are using the app more habitually in order to get their content out there.
Due to the statistics of TikTok, though there are some social implications to consider, if a business is mindful of its clients they can reap the rewards from the app, without being involved in the disadvantageous side of the platform.
According to TikTok, 90% of TikTok users access the app on a daily basis, whilst also being extremely active with 167 million TikTok videos watched every minute as Statista reported. Thereby, offering businesses opportunities to reach active audiences, anywhere in the world with just a short clip. TikTok for business showed that 63% of all successful TikTok ads communicate their message/product within the first 3 seconds. Therefore, Digital Marketing agencies have taken advantage of this statistic when supporting businesses, in order to help their company to progress.
How is TikTok Advantageous in Supporting Businesses?
- Increasing Brand Awareness
With 52% of TikTok users worldwide stating they search for producing or shop on TikTok, as TikTok for Business reveals, this means that the platform’s organic reach is indescribably huge. The app offers great chances of discoverability, meaning that if your company remains consistent with content, you will have a high chance of building a devoted and active audience. Boosting reach and bringing people closer to your business.
- Small-Wins Campaign
For small and upcoming businesses, TikTok introduced their Small-Wins Campaign in 2021. This accentuates the growth and successes of small businesses, who use the platform. This campaign acknowledges that small business owners often do a lot of the work by themselves/in a small-scale team, who have especially struggled since the beginning of the COVID-19 Pandemic.
This campaign provided small business accounts with $100 million in ad credits, in order to help them rebuild and grow. As well as this, the app gave small business owners a series of workshops that include tools and tactics needed to grow on TikTok.
TikTok makes advertising easy. You have a choice from a wide range of Ad types, which can be tailored to you. In addition, you can engage more with your audience by creating branded challenges and inviting users to participate. The more innovative the challenge, the greater chance of user participation. The larger number of people that participate, the more advertising the brand gets.
- TikTok is Content Focused
Unlike other Social Media platforms such as Twitter, Instagram, and Facebook, TikTok primarily focuses on content. Content is vital for marketing on TikTok, as it can scale up your reach. Discovering the latest trends and what is currently exciting your target audience will allow you to best match their needs and grow.
TikTok has made promoting and growing your business easier and impactful. As well, you are able to view what your competitors are doing and answer questions such as: Why are they ranking higher than my business? What are they doing to increase brand awareness? What advertising tools are they using? Taking these answers into consideration, you can tailor this to your business. Follow Humana on Instagram for more updates!