How to Plan a Digital Marketing Strategy

digital marketing strategy

When planning on improving your company’s online image, it is important to have a solid digital marketing foundation. You need to have high-quality content and an audience that will support your business. A digital marketing strategy should be implemented to help achieve this.

But, where do you start? A digital marketing strategy can vary between businesses as there are many factors to consider. What your services provide. Your tone of voice. It all adds up. And it will assist with how you market your business through a digital strategy. For more information, continue reading on things to consider before implementing a digital marketing strategy.

Define Your Goals

Before deciding on what types of marketing content you will create and publish, it is important fully hone in on what you want your business to achieve. Are you wanting an increase in sales? Are you wanting to improve your social media followings or likes? Do you want a certain amount of people visiting your website in a certain timeframe?

Fully understanding what it is you want can better channel your digital marketing plan. Make sure your goals are attainable and can be reached. It’s better to start small and achieve these targets, rather than aiming too high and being disappointed with the results. If you are working with a professional digital marketing company, they will ask what you want and create a catered plan to work towards these.

It’s also important to be aware of your tone of voice and the message you want your brand identity to promote. Whether this is informative and factual, or funny and colloquial. This can affect your digital marketing plan. Make sure your voice is fully immersed in your brand identity and is recognisable in all content. If you use informal language and want user engagement, you might consider focusing all your marketing assets on social media platforms. If you want to inform your customers, SEO content articles might be more tailored to your needs.

Who Is Your Audience?

So you now know what you want to aim for, but who will see this content? Your audience base is a major factor, as your content should be catered to their needs and what they want to see. It’s a good idea to figure out your main demographic. This could include age, income and gender; using these statistics to decide what platforms you use.

For example, if you want to implement social media in your digital marketing strategy, platforms such as Twitter and Instagram are primarily used by women between 20 and 40. Whereas other and relatively newer platforms such as TikTok and Discord are used mainly by younger audiences such as teens. If you know where your target audience is spending most of their time, chances are they will engage more successfully on these platforms.

Who Are Your Competitors?

It is also a good idea to ensure you are aware of your competitors. Whether this is local or national, knowing what your competitors are selling and what they publish online is a great way to cater for your own digital marketing strategy. Using SEO tools, such as SE Ranking, you can search your competitors and see where they are ranking on Google and with what keywords. If they are performing well, it might be worth incorporating these words into your own content. You can use these as hashtags, your dedicated keyword in articles and as part of any technical SEO performed on the website.

You can also use your competitors’ marketing strategy as a way to find out how you stand out. Graphic design and illustrations are innovative ways to contrast against other companies. Hiring a digital marketing company means that an illustrator can create bespoke designs that are unique to your business. It not only gives you an edge against your competitors but also, makes your brand recognisable to customers.

From all these points, you can then develop your digital marketing strategy. But who has the time and resources? Hire a digital marketing company and leave your brand identity in the hands of professionals.


Humana is a digital marketing company that provides a range of services for businesses to improve their online presence and overall brand identity. We want to improve human connections through digital platforms and collaborate closely with all our clients. We will find the right digital marketing strategy right for you and your specific needs. From creating original branding material to planning weekly social media posts. We are here to help!

For more information on our content marketing services, or to see how our marketing agency can help you, fill in our online form. A member of our team will shortly be in touch. Or, follow us on Instagram. Our dedicated social media team posts daily tips and helpful guides that will improve your online presence.