For a lot of businesses, rebranding is a risk that can seem daunting, but we’re here to help you come to a decision.
Businesses rebrand to evolve their image. This could be due to dated branding, or they may be trying to tap into a new market. Rebranding doesn’t have to be drastic, you may just need to make some changes to stay competitive in your industry. If you don’t know whether this is the correct decision, here is a list of reasons why it may be a good idea to consider rebranding your business.
In the post-modern era, visual branding is more important than ever. Studies show that attention spans are shortening as time passes, and you need your visual branding to catch the eye.
Do your colours pop? Do you have a sleek logo? If not, then this might be the first reason to consider rebranding. As the world moves forward, you should too, so it might be time to ditch the dull colours and cluttered imagery and focus on attention retention.
Maybe your audience is starting to expand. This could be natural, or something that your business is actively planning to do. Either way, as your audience grows, your branding should be changing to cater to this growth.
When rebranding for a growing audience, your business shouldn’t complicate things too much. Your audience is becoming less niche, and the way you brand yourself should represent this.
Let your branding appeal to the masses within your audience, and know your audience. You want to retain your customer base, so make sure the content you produce is digestible and aligns with your existing values, you’re still the same business and this should be clear.
Differentiate from Competitors
Competitors in your industry may be branding themselves similarly to your business, it’s your job to stand out from the rest. If you find that your business isn’t performing as well as you’d like compared to your competitors, you may want to consider rebranding.
People are subconsciously attracted to what is unique, and that needs to be you. Your customers need to know that you’re better than your competitors.
Why Rebranding is Important in the Digitised Era
Rebranding has always been important to keep businesses looking up to date with how the world works, but it has never been more important than it is today. In an era so focused on the internet and social media, things are evolving rapidly. If you find yourself lagging behind, rebranding might be the decision to make.
We understand that keeping up to date with how the internet evolves is difficult, but it’s crucial to keep on top of this. As I mentioned earlier, retaining people’s attention is very important. The internet had adopted a culture of efficiency and impatience, people want the content to be easy, quick, and engaging.
Your marketing strategy should prioritise this digital audience, as it opens opportunities for a much larger customer base to interact with your business. You should view the internet as a resource for you to use, and cater your rebranding towards this.
SEO, social media marketing, and email marketing are examples of methods you can use to take advantage of the digital era when you decide to rebrand.
Rebranding can be a big decision for your business and is becoming ever more important in today’s day and age.
All businesses should embrace the ever-changing culture of the internet, as when utilised correctly, it can bring so much traffic to your business. Rebranding your business to create a strong online presence should be your priority if you haven’t done this yet.
Humana Ltd is a digital marketing business based in South Yorkshire, focusing on creating human connections. Our talented team of experts are here to help you with rebranding your business, along with providing marketing services, SEO, and more. Visit our Instagram for regular updates, or fill in our form for inquiries.