Mobile Optimisation: 7 Tips for a Better User Experience

Mobile Optimisation

It’s no secret that mobile devices have become an essential part of our daily lives. 

From shopping and banking to social media and entertainment, mobile phones and tablets have become the go-to devices for accessing the internet. As a result, mobile optimisation has become a crucial aspect of website and app design. In this article, we’ll discuss 7 tips for mobile optimisation to help you provide a better user experience.

Tips for a Better User Experience

The following are seven suggestions for improving user experience through quality mobile optimisation. 

Keep it Simple

Mobile screens are small, and users are often on the go, so it’s important to keep things simple. Focus on the essential information and make sure it’s easy to access. Avoid cluttering the screen with too many buttons or links that can confuse users. If the content is complicated to navigate, users will likely click off.

Use a Responsive Design

Responsive design is a design technique that allows your website or app to adjust to different screen sizes automatically. This ensures that your site looks and works correctly on any device, whether it’s a desktop, tablet, or mobile phone. A responsive design also means that you don’t need to create a separate mobile site or app, saving time and resources.

Use Large Fonts and Buttons

Users on mobile devices need to be able to read the text and tap buttons quickly and easily. Use large, legible fonts and ensure that buttons are large enough to tap with a finger. Doing this will enable users to navigate through your website easily. 

Optimise Images

Images can significantly impact load times on mobile devices. This can be frustrating for users, and if a page takes too long to load they will likely click off. You should optimise images by reducing file sizes, compressing images, and using lazy loading to only load images when they are needed. This not only improves load times, but also helps conserve data usage.

Test Load Times

Mobile users are often on the go and have limited time to wait for a website or app to load. Test your site’s load times regularly and aim for a load time of three seconds or less. Slow load times can lead to high bounce rates and a poor user experience.

Use Gestures Wisely

Gestures such as swiping and pinching are common on mobile devices, and users have come to expect them. However, be sure to use gestures sparingly and only when they add to the users experience. 

Keep Improving

Make it a habit to return to previously viewed content.  Changing your content on a regular basis will allow it to keep up with Google’s algorithm as well as current trends. This will improve user experience and has the potential to boost your brand’s rankings.

Why is Mobile Optimisation Important?

A mobile-optimised website adapts to mobile devices. This not only ensures that content is properly displayed on smaller screens, but it also makes the site easier to navigate for mobile users. It reformats content, displays larger navigation buttons, and scales images to fit the screen. Therefore, enhancing the users experience. 

Final Thoughts

The significance of mobile optimisation in the contemporary digital marketing realm is expected to expand significantly due to the incredible surge in mobile usage. To provide exceptional experiences across all channels and devices, businesses can leverage vital mobile optimisation various tactics and strategies.

Humana Ltd.

Humana Ltd is a South-Yorkshire-based digital marketing businessthat prioritises strengthening relationships within the community. Our team are experts in an array of services, including website and mobile optimisation. For inquiries, get in touch by filling out our form. Additionally, follow our Instagram to stay up to date with our latest news.