What are the Advantages of Social Media Marketing?
Social media marketing is one of the most efficient and effective ways to reach out to customers and promote your small business. It allows you to connect with customers, build relationships, and create a community around your company. Additionally, social media marketing can help you achieve a few other business goals, such as increasing brand […]
How to Improve Your Website Copy
Your website is a critical factor when it comes to how your business communicates and builds relationships. Your website copy is a way of introducing your visitors to your brand and the products and services your business has to offer. If the goal of your website is to convert your website visitors into customers, then […]
What is Social Media Management?
Social media management is the practice of composing, scheduling, analysing and engaging with content posted on social media platforms. The aim is to manage your online presence on platforms such as Instagram, Twitter and Facebook, by creating content relevant to your target audience. As a business, you may choose to carry out your social media […]
Supporting Businesses: What Career Skills Can Be Used in SEO?
Search Engine Optimisation (SEO) is the art of guaranteeing companies and their websites are the number one choice on search engines such as Google and Bing. It is a career that is often forgotten and not studied, however, there are many skills that can easily be transferable for those wanting career progression in marketing and […]
How to Reach Your Target Audience
One of the biggest challenges in marketing is finding ways to reach your target audience efficiently. The main goal of marketing is to communicate the right message to your target audience. If you market your product or service to the wrong audience, it will result in you wasting your time and money. To have a […]
How to use Creative Writing in Marketing
At Humana, a marketing agency in Doncaster, it is important to have different ways to advertise services, instead of the standard: this is what we sell, buy it. Content writing for marketing and creative writing have common trends and can easily be intertwined in successful advertising campaigns. Humana has a history of supporting businesses with […]
Why are Illustrations Important in Advertising?
When it comes to the success of your business, never underestimate the power illustrations can have in advertising. Illustrations can communicate important messages and help visualise complex ideas. They are a great way to help communicate your advertising to your customers. At Humana, we support a diverse range of business users with our digital marketing […]
How to Utilise Customer Engagement Strategies
Customer engagement is all about how you interact with your customers, whether online or offline. The idea is that the interactions you have with your customers will encourage them to feel positively towards your business. Unfortunately, businesses can no longer rely on eye-catching logos, slogans or celebrity endorsements thanks to the creation of social media. […]
How to Run Successful Marketing Campaigns
Marketing campaigns are a long-term process to promote a product or service through multiple platforms. It sets out with one goal, which usually tends to increase sales of a specific product. For a small business starting the idea of a marketing campaign can be daunting. At Humana, we aim to provide brands from all over […]
How Bad Broadband Services can Affect Your Small Business
The demand for good broadband services has never been higher in recent years. Trying to cut the costs with a cheap unreliable broadband service can cost a small business in the long term. WiFi is a vital part of running a business day in day out, especially for sending emails and keeping a track of […]