Your website is a critical factor when it comes to how your business communicates and builds relationships. Your website copy is a way of introducing your visitors to your brand and the products and services your business has to offer.
If the goal of your website is to convert your website visitors into customers, then improving your website copy is the best place to start. To help you understand further, we have compiled a list of a few ways you can improve the copy of your website.
Understand Your Target Audience
All the copywriting tips in the world will not save your website if you do not know your target audience well enough. Most business copy is doomed from the beginning as it does not resonate with its intended audience.
The good news is that all you need is some research skills because this will help you communicate with your target audience more effectively. Writing copy for a website tends to have a different tone of voice to other writing forms. An online copy can be more informal depending on the products and services you offer.
Set a Word Count
You only have a few moments to grab your target audience’s attention online, making it important to show the value of your product or service fast. Therefore, when writing for your website take into consideration your word count.
Most of the visitors to your website won’t read the whole copy on a webpage. They tend to skim it for the keywords they are looking for and pick out the relevant information. A website copywriter will design pages that are web-friendly, making it easier for your audience to skim the relevant information.
Making your website easy to read without giving them a lengthy amount of copy to read, will result in a better line of communication between you and your target audience.
Spelling mistakes can be easily done, especially when writing to a strict deadline. It can be harder for those writers who rely heavily on spell checkers to pick up on their mistakes, as they don’t spot everything.
The best way to avoid writing errors such as punctuation is to draft your copy on a blank document and read it to pick up any grammatical errors. When you are 100% sure the text is ready, publish it to your website.
Running a business is all about credibility and trust. A spelling mistake or typo could lead to disaster with your sales. So always proofread your work and be on the lookout for any errors. Hiring a website copywriter or a copywriting service can take the pressure off business owners.
Search engine optimisation (SEO) is a way of getting your website higher up on search results such as Google. The aim is to get your website on the first page of search engines, this is impacted using keywords used on your site, in the metadata on your images and the links used on your website.
It is best to write the copy for your website with SEO in mind. The issue with poorly written SEO is that it can often sound like a robot has written the text and not a person due to using keywords that do not flow within a sentence. Therefore, writing SEO is a skill that most will not master straight away. By bringing in an experienced website copywriter, you can solve this issue.
To learn more on the importance of SEO, read our previous article.
Need Help with Your Website Copy?
If you have concluded that it would be easier for your small business to work with a copywriting agency than to hire an in-house copywriter, our brand BeMySocial is on hand to make your business stand out from the competition.
BeMySocial designs professional content in line with your business objectives. They are on hand to create an engaging long-form copy or short, concise lines that will convey everything you need in the required format. They Use their expert software to determine the optimal time for your posts to go live, ensuring maximum engagement.
To find out more on the benefits of using a digital marketing agency to help with your website, contact a member of the BeMySocial team by calling on 01302 494 050 or by filling out their online form.