What Consumer Trends Affect Marketing Campaigns?

ppc advertising for consumer behaviour trends, women purchasing through ppc advertising

To have successful marketing campaigns businesses need to understand their consumer’s behaviours when it comes to making a purchase. As businesses evolve with the new age of technology, so do consumer buying habits. Therefore, it is important when trying to create a marketing campaign, you keep in mind that your consumer behaviour trends change over time. 


With all of this in mind, here are some of the consumer behaviour trends to look out for when creating your next marketing campaign. 


Transparency with Marketing Campaigns

Consumers now avoid and dismiss businesses that they see to have questionable practises or who are run by owners with whom they disagree politically. Because of this, consumers are more likely to support businesses that align with their personal beliefs and morals; therefore, businesses need to be as transparent as possible about their company values as a way of gaining their consumer’s trust. 



With so many businesses choosing to sell primarily online, many consumers are concerned with the security of their personal information. Consumers would now prefer anonymity, as they do not want companies knowing their details aside from the details, they need to make a purchase. Therefore, businesses need to meet their consumers halfway and be able to accommodate the consumers who refuse to provide any information other than what is needed for the transaction to take place. Showing that you’re a business that follows this trend could influence your consumer into seeing you as trustworthy and spending. 


Online Buying

Due to the recent pandemic where people were forced to stay at home, your consumers were forced to shop online more. Even though restrictions have been lifted the trend is likely to carry on mainly due to convenience for your consumer. Therefore, businesses need to meet the needs of the consumer by making sure their products or services are accessible online. This could mean launching a new website that offers a customer-friendly experience. 


If you think your website could benefit from an update to keep up with the trend of consumers buying habits moving to online platforms our Be My Social brand is here to help. Our web design team specialises in building websites for clients in a variety of different industries. On top of providing, you with a great web design, we also provide rebranding and marketing services to cover as much ground as we possibly can to help your business succeed.

Green and Clean

With climate change becoming a major fear factor for many people in recent years, consumers now want to do their part to help save the planet. With this comes the demand for more environmentally friendly and sustainable businesses. Consumers are now often influenced into buying products that are naturally and sustainably sourced. Which is something that will only progress in the future. 

How Can We Help?

Here at Humana, we support a variety of business owners with our world-class digital marketing support through our brand BeMySocial. BeMySocial is already helping businesses to improve every aspect of their business, from design to marketing and communications. They do in-depth research into your branding and deliver their client’s new ideas that will take their business to the next level.  


To find out more on the benefits of using a digital marketing agency to help with your marketing campaigns, contact a member of the BeMySocial team by calling on 01302 494 050 or by filling out their online form