Twitter has recently released a planner with tips and tools for businesses to use to help with marketing campaigns for 2022. Business owners can use the planner for informational purposes by learning how to align their campaigns with their businesses objectives or for tips on how to get started on their first marketing campaign.
Though the plan is available on an editable PDF for desktop use, You can print it out and have a hard copy to work from. Giving you the flexibility if you are a business owner on the move, you can choose whichever works best for your business needs.
At Humana, our brand BeMySocial has had their experts take a look over Twitter’s planner for 2022 to see how beneficial it is to those small business owners who don’t have an in-house marketing team.
Getting Started with Marketing Campaigns
As with any form of marketing, it is always a good idea to plan, whether it be noting down key dates, events or occasions that you think your brand can identify with throughout the year. Our experts would recommend searching online for dates you feel like your business relates to and get behind, whether it be an awareness day or a public event. It also helps to post things relating to what is trending on Twitter, such as London Fashion Week or the 2022 Winter Olympics.
Another tip from Twitter is to find a tone of voice for your business. By defining a general guideline for your Tweets, it will help you to create a space for creativity but also will make your post consistent. The idea is to think of your social media platforms as a person with their characteristics. If your business is more corporate, you may choose to go with a formal tone of voice so that your audience knows that your tweets are more serious.
Monthly goals will help you make sure you are staying on track with your business marketing targets. Key objectives for each month will allow you to set these goals. For example, you may want to target profile visits one month, and the following month you may choose to target impressions. After you have set these goals, you need to work out how you plan to achieve them.
Achieving targets can be harder than setting them. Therefore you must have the right tools and experience at hand to give you the best chance of hitting those targets. Try to target creatively by broadening your strategy by expanding your reach. It is also important to not assume one size fits all, your audience is a combination of individuals who will all engage with tweets differently. Some may follow but never engage with your tweets, whereas others may only engage but never follow. When planning monthly content for the first time, use your first few months as an experiment by trialing different content to see what performs best for your target audience.
At the end of the planner, Twitter has compiled a list of helpful resources. However, the tips and tricks given are not very informative and will require further research. Which most small business owners will not have the time to do.
How We Can Help
Though Twitter’s 2022 Planner for marketing campaigns is a handy tool to have, it won’t do the work for you. The planner is designed to help you organise your workflow for publishing content. For small business owners this might seem like an added chore, this is where digital marketing companies can help. Our brand BeMySocial is on hand to make your business stand out from the competition. They design clear, professional content in line with your objectives and post according to your schedule. They provide your business with high-level facts that show how our combined efforts are working to improve social engagement.
To find out more on the benefits of using a digital marketing agency to help with your social media marketing campaigns, contact a member of the BeMySocial team by calling on 01302 494 050 or by filling out their online form.