Whether you’re a marketing agency or trying to operate multiple brands, keeping on top of your social media posting can be tricky. Operating multiple types of social media accounts can be confusing, and you would be surprised how easy it is for things to go wrong. Having a successful, effective digital marketing strategy can solve all of your problems, but where do you start?
Here at Humana, our talented social team know how to reach their target audience, and manage multiple accounts for our sister brand, Be My Social. Our marketing services include the tight management of social media posts, in order to allow businesses to reach a wider audience. Are you looking to manage multiple brands? Read our top tips below.
Keep a Tight Schedule
When you fall behind on your work, it can lead to stress, which is where mistakes appear. You need to make sure posts aren’t getting mixed up within your brands, as it can confuse your target audience. Social media marketing starts with keeping a routine that is familiar to your audience. When things get stressful, quality can slip, so you need to keep on top of it.
It might be worth investing in more workforce to handle multiple social media accounts, instead of trying to navigate it yourself. If you’re a start-up business, it may seem more cost-efficient to handle it yourself, but it won’t be in the long run. If you’re looking to outsource your social media and content marketing, consider our successful digital marketing team over at Be My Social.
Keep Your Documents Separate
There’s nothing worse than messy files; you can never find what you need in a crisis, and if anyone else needs to navigate them, they’ll surely struggle. Keeping clear documentation of where all your files go can save you a lot of time and can clear up any confusion when posting.
Also, try to keep backups of important files, such as graphics, text and schedules. If you work alone, it might not seem like an urgent matter, but losing files can affect your whole posting cycle. If you need help with your social media strategy and online marketing, you can get in touch with us by filling out our online form.
If you’re lucky enough to have a team, you should consider using them to your advantage. Delegate all social media tasks to those who you think would be the best for the job; consider the tone of voice and content for the posts, and delegate as you see fit. Passing down tasks can help take pressure off of your shoulders, and can lead to higher-quality posts and engagement.
Turning to a digital marketing service can be a great way to put more focus on your business and brand, by allowing expert social media managers to craft professional copy and graphics to attract your target audience. If you would like more information, please give us a call on 01302 494 050.