With YouTube, Facebook, Twitter and Instagram driving search engines through the roof with traffic every day, there have never been more opportunities to market your brand online. Waiting to introduce social media and online marketing into your business plan will only hold you back. Now is the time to make a start.
Strategising your web presence yields countless advantages that can prove to be the ideal benefactor in driving business growth; especially for small businesses.
Identify your Marketing Strategy
Every business strategy should aim to accommodate the desires of each customer. So much so, that the product in question drives enough interest to sell itself.
However, marketing procedures can take a huge investment of planning and time; a yield that many businesses cannot afford to overlook.
Here at Humana and partnered with Be My Social, we formulate a variety of tactics that form together to create an impeccable online business plan.
Our promise is to deliver results through tried and tested schemes, including a responsive array of social media channels, detailed content plans tailored to a desired demographic, SEO implementation, organic website creation and much more.
Find your target audience
The best way to identify your target audience is to:
- Picture an individual
- Research their habits
- Research the platforms they use
- Think about how they will discover your posts
If your product or service appeals to a demographic of thirty to fifty-year-olds then you should avoid using Snapchat to reach your intended audience as this will provide disappointing results.
Why define your audience?
Defining who your real audience helps you to focus not only on creating great content but on creating the right content for the right people. It makes it easier to create content that establishes you as an authority in your industry; rather than creating content for its own sake.
Executing your content
Your content can be made up using a variety of elements; things such as a how-to guide or other instructional videos. It could be amusing or informative and it could feature pictures or videos on subjects like food or sport or even a behind-the-scenes look at your staff.
The important thing to remember is that the customer needs to find value in what you are projecting and that it relates to your brand.
Choosing a Digital Marketing Agency or going it alone?
Despite the number of success stories that come from solo marketing ventures, going it alone can actually hinder your business growth progression. This is due to the demand of content management coupled with the need to remain active on social media channels weighing heavily on individuals running businesses.
At Humana, we pride ourselves on our productivity and our ability to rapidly increase brand interest. We maintain successful connections and engagement with our client’s targeted audiences.
What can you do to begin with Online Marketing
More and more people rely on the web to make purchasing decisions. It’s becoming increasingly clear that, whether you like it or not; you need to have a digital online marketing strategy.
Here are some simple steps that you can take to get started.
- Take control of the online conversation by cross-registering with different social media and listing platforms.
- Create a digital marketing plan by stating your goals and identifying your target audience.
- Focus on the social media platforms your audience is most likely to use.
- Create content that is useful and valuable to your target audience.
Simultaneously, head over to Be My Social to check out our social media and marketing services that will help you grow your business from the click of your mouse.
For more information, please visit our contact page.