How to Choose a Marketing Agency

How to Choose a Marketing Agency

All roads lead to Rome, and at some point, every serious business owner has considered brushing shoulders with a marketing agency.

In truth, there are countless structures to keep on top of as a business owner. The complexity of the marketplace, monitoring customer habits and behaviours and beginning to scratch the surface of modern-day platforms, software and content on social media. YouTube, Facebook, Adobe Photoshop and Adobe Illustrator can be found in any Marketing firm’s arsenal.

This article will help you gain a fundamental understanding of marketing support agencies and in turn, help you to identify the type of support you need for brand growth.

Why work with a Marketing Agency?

If you owned a watering can and a hose, which would you use to water your garden?

Opting to go with a marketing agency aligns perfectly with this question. Creating and maintaining a marketing strategy on your own is like watering a single plant at a time with the watering can. This is why the most proficient businesses (or gardeners) choose to use the hose or a marketing team.

In short, hiring outside support can improve your brand’s productivity tenfold.

Finding an Agency

A desirable marketing firm will have your business’s core ideas as their constant focus. If they are not as enthusiastic about the growth of your business as they are theirs, then that particular company is not fit to take control of your online marketing.


Every successful marketing agency is built upon a solid foundation of skilled workers who are profound in their respective fields. With that being said, it is vitally important to understand who is working for you and who is promoting your products and services.

Today, we rely on multifaceted teams to cover a range of aspects such as photos and videos, social media marketing strategies, SEO specialists and web designers to name a few. If you are going to choose a marketing provider, then it is wise to go for the best type of content that will create a memorable user experience.

However, it’s not the size of the company that matters, more the quantity and the calibre of the workforce.


Although price plays an integral role in choosing an agency to represent your brand, it doesn’t account for everything. Expectation on the other hand is far more important. It is vitally important that you gain an understanding of what it is the marketing firm has to offer. Whether it’s boosting your social media channels, advertising your brand’s identity or spreading your name through networking, you need to monitor the progression and ensure your expectations are being met.

Look at the Evidence

A quick browse through social media and their website should tell you all you need to know about your Marketing provider. You should analyse the practices put in place to grow their own identity, how do they market themselves? Do they have engaging content and does their website appear fully functional? If you are not impressed with your findings then this could be the deciding factor in whether you choose that particular brand.

Do I need Marketing support?

There are a lot of factors that establish whether you need to enlist outside help. Prominent reasons include a company’s size in staff and resources, strict time constraints, unqualified employees and a weak strategy to name a few.

Time Restrictions

Social media marketing firms have more availability than most businesses when it comes to marketing strategies. More time allows room for results to grow and with an abundance of time comes other avenues to explore.

A solo strategy might mean you can post a couple of listings on Linkedin or Facebook but on top of that, you have a meeting scheduled and won’t have any extra time for content creation, bringing down the whole rate of productivity. Agencies are in place to take that massive weight off of your shoulders, effectively giving you more time to deal with other affairs.


What resources do you have at your disposal? In this day and age, there are a number of tools needed in order to facilitate a successful marketing campaign. To compete with big-name brands and close rivals you will need in-depth knowledge on topics such as SEO, content marketing, branding, analytics, social media and how to reach a target audience.

The greatest marketing campaigns have all been founded upon a team of experts. Rather than relying on individuals, you have the opportunity to enlist a network of specialists to deliver accurate results.

Aiming for Marketing Success

Assuming your brand’s vision statement has been agreed upon and your ideals have been set, you will then start to plan for the future of the company. It is safe to say that you want your business to succeed but, how can you guarantee success?

It is almost impossible to project rapid growth overnight. Trusting in the right marketing agency will help you plan and strategise methods for you to grow your online presence, drawing in internet traffic which in turn will boost the physical presence of your company.

Some of the biggest brands in the world operate through marketing agencies, and a number of those have created some of the most memorable campaigns of all time. It is advisable to recommend marketing agencies to a small business, as the previously mentioned elements come into play. Time, resources, pricing and expertise.

If you require marketing services or have any unanswered questions about affiliate marketing, Google Adwords or how types of social media can help brands grow, then head over to Bemysocial.com