To ensure your business is reliable and trustworthy, it is important to implement marketing campaigns that will successfully engage with audiences. But, how can you guarantee this? Guarantee that your audiences will see this content and over time, expect it. They say content is king, but it is important to make sure it is regular and up to date.
That’s why many companies or digital marketing agencies will schedule specific content. Why is this important? Can it help businesses? Find out all you need to know here.
Social Media
Unlike other aspects of a marketing strategy, social media tends to be more frequent and works better with several posts per work. That is a lot of content. But, this is important; it can showcase a business’ different services whilst implementing its brand identity throughout.
Also, creating scheduling documents can ensure there is a specific theme throughout the social media marketing campaign. For example, every Monday could feature a company’s best selling products. Whilst Wednesdays are specifically reserved for polls where their followers are asked a question for valuable feedback. Maintaining a structure not just helps with scheduling social media content, but also gives your target audience expectations; improving overall brand identity.
There are certain tools that a digital marketing company will use in order to successfully organise a social media marketing campaign. Loomly is one example, where a social media specialist can create a draft of a post, choosing whichever platform and then schedule it for a specific time and date. From this, you can plan several weeks in advance.
Advertisements
Scheduling is also ideal for advertisement campaigns. There are many statistics that ad executives should be aware of in regards to posting at certain times. By monitoring when a particular group of people are most engaging, you can then implement this when planning advertisements. You shouldn’t just create an advert 10 minutes before this optimal time. Plan in advance and schedule a specific time instead. From this, you can follow the results, making adjustments to a different time if need be.
This also works for specific features. For example, if your company is hosting a special event, your scheduled adverts can focus on this and gain traffic this way. Promote offers. Be relevant to certain national holidays. Not only will this attract audiences and boost engagement, but it will also make your company relevant.
Copy Creation
Similar to ads and social media, you can schedule your website content, such as articles. This can include documents, such as spreadsheets or calendar apps, to follow what articles you are posting for the company. From this, you have an overall image of the content published and the specific topics featured. This could highlight any gaps in your copy; if there are too few stories about a certain feature of your business.
Benefits of Scheduling
There are many benefits to scheduling posts or content throughout marketing campaigns. Scheduling ahead of the week allows you to focus on other aspects of the project and optimise time management. For example, if you plan a week’s worth of social media content a fortnight in advance, you do not have to worry about running out of time. You can schedule and then move on to other tasks; with the knowledge that the specific week has been taken care of.
Scheduling enhances efficiency; ensuring that the more important content is prioritised. With tools such as Trello and Asana, you can implement deadlines, creating alerts if these are not met. However, this can take time and dedication that you may not have in a busy company. Hire an agency that can successfully implement these marketing campaigns, whilst you focus on other aspects of the business.
Humana
Humana is a digital marketing company that wants to continue supporting businesses in the local area. We want to ensure human connection between us and our clients, through the best marketing campaigns. Specific to the company.
For more information on our services, fill in our online form. Depending on your enquiry, a specialist in that area will shortly be in touch to see how we can help you. Or, follow us on Instagram. We post about different marketing campaigns and ways you can implement them into your own strategy.