All businesses should include an SEO marketing strategy if they want to see improvement on Google and other search engines. But, what exactly is SEO? Find out all you need to know here.
What is SEO?
Search Engine Optimisation (SEO) is essentially creating content and fixing problems on a website to please Google and other search engines. Done correctly, this marketing strategy can help you gain more organic traffic to your website. If people require specific information, they will usually type in a question into Google and other major search engines. Use this. Research these keywords and incorporate them into your content.
Focusing on an SEO marketing strategy is a great way to track how much attention you are receiving. From this, it is easy to see what is working and what should be changed. However, it is important to understand that SEO is a long-term marketing strategy. You will not see immediate results as it can take time for the bots from Google to crawl through all your content; especially if you have a large website. But, it is important to continue adding SEO content to all your marketing devices.
On-page SEO involves creating optimised content, with the main focus on keywords and relevant phrases that will be searched. Using tools such as SE Ranking shows you where you are ranking on a particular term. For example, a lawn care company may want to focus on key phrases such as “local landscaping” or “lawn treatments”. Ranking high on the Search Engine Results Page (SERP) for these terms will gain much more traffic and potential customers.
But how do you do this? Well, it is important to make sure your content is fully optimised. You can do this by creating weekly articles; each one focusing on a certain keyword and having other secondary phrases scattered throughout. But, this needs to be constant. Your SEO marketing strategy will more likely succeed if there is consistent work published. All with high-quality content. Make sure that text has also been optimised on general web pages such as About Us and Home.
Technical and off-page SEO involves everything that isn’t seen by your viewers. It isn’t just the content that is written. An SEO specialist should also include links to both internal pages and external web pages. This will give the company more authority according to Google, helping it rise in the ranks. Doing this off-page SEO will also make the specific page have more topical relevance.
Also, a part of an SEO marketing strategy is to make sure that everything is functioning on the actual site. Image size and faulty links can affect how reliable Google bots think your website is. It is important to maintain good website servicing; ensuring that a monthly report is taken to see how well the strategy is doing.
The Benefits of an SEO Marketing Strategy
There are many benefits to implementing SEO in your marketing strategy:
- Boosts credibility
- Supports content marketing
- Widens your audience
- Helps SMEs rank high in local searches
- Can track results
But all this takes time. The time you may not have in a business. Why not hire a digital marketing agency that can perform your SEO for you?
Humana is a digital marketing company that provides a wide range of services for businesses. We want to help improve an online presence, through means such as social media and advertising. Just because most businesses are online, it doesn’t mean you cannot have pure human connections. This is what Humana wants to promote and advocate close relationships with our clients.
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