Diversity and inclusion are not things that happen overnight, especially in the workplace. It requires a lot of effort and action. Businesses are becoming more and more aware of the value of embracing individuals with fresh perspectives, diverse experiences, and new ideas to the table. It has been proven that fostering an inclusive company culture increases productivity and success. So, how do you build a successful and diverse corporate culture?
How Do You Build A Diverse Company Culture?
According to our research, companies and employees, both greatly benefit from a sense of belonging. If we look at the statistics, we discover that businesses with a diverse company culture see a 56% increase in job performance, 75% of employees use fewer sick days, and employee turnover is decreased by 50%.
Cultural diversity at work entails creating a workforce that not only includes but also values workers from many cultures. People of various racial, ethnic, gendered, and sexual orientations do constitute diversity. However, it also extends beyond surface-level diversity. Employees with various political beliefs, immigration statuses, and educational and professional backgrounds are also included in a truly diverse workforce. Additionally, it actively includes people who are neurodiverse and have disabilities. You must take into account each of these groups of individuals in order to create a diverse culture.
Benefits Of A Diverse Company Culture
There are a range of benefits to creating a diverse company culture, such as:
- More collaborative teams.
- Develop new skill sets.
- Improved performance and engagement
- Creativity and innovation.
- Improved recruiting and retention.
- Reduced discrimination and harassment.
How Can A Business Promote Diversity At Work?
There is no quick fix for creating an inclusive workplace atmosphere. If you are having trouble with this, it can be a sign that there is a larger organisational problem with safety and trust. You cannot simply state that you support diversity. Your company’s beliefs and your own behaviour need to reflect it. People can tell when they are being “tokenised” or “othered,” and it might be more detrimental than beneficial. Here are 5 ways you can promote a diverse company culture at work:
- Employee resource groups
- Implicity bias training
- Update your company guidelines
- Have difficult conversations
- Hire a DEI expert
How Can Humana Help You?
Humana is a digital marketing company based in Doncaster, South Yorkshire, that focuses on improving human connections. For inquiries regarding a digital marketing strategy, get in touch by filling out our form. Alternatively, follow our Instagram to stay up to date and see our latest news on company culture and everything digital marketing!