What Are the Four Types of Corporate Culture?

strong corporate culture

Corporate culture has different definitions depending on situations and specific businesses. No two companies will have the same set of values or how their working days operate. In general terms, a strong corporate culture describes the environment within the business. From employees all the way to directors. It is important to have a clear company culture established that is easy to follow and structured.

There are several common culture types within businesses. It is important to have a structure in place so that company goals can be achieved easier and so employees know what to expect. Find out more about the different types of corporate culture and see which one your business falls into. 

Clan Culture 

Clan culture, also known as collaborative culture, emphasises teamwork. Relationships, participation, and workplace spirit are all prioritised in this culture. Managers are seen as consultants and guides to employees, rather than a dictatorial “boss” who dispenses orders without context or support and punishes those who make mistakes.

The goal of this form of corporate culture is to maintain the distance between executives and employees to the bare minimum. It is adaptable and focuses on thriving in the face of change and action.


  • Closer team
  • Open Communication 
  • Higher level of work engagement. 

Adhocracy Culture

Adhocracy culture centres on risk-taking and creativity. This type of corporate culture is found in many successful firms and fosters an entrepreneurial culture in the company. It encourages individuals to take chances. In an adhocracy culture, ideas that might be considered too unusual in a more conservative company are actively promoted and cultivated.

These businesses have lofty ambitions and ideas. They are constantly on the lookout for the “next big thing,” and they must be willing to take chances.


  • High risk = High reward
  • Engagement in creativity
  • USP for other companies to invest in

Market Culture

Market culture focuses on the bottom line. Everything is measured in terms of the company’s profitability. An organisation that adopts this corporate culture is primarily concerned with achieving results.

In a market culture, quotas and targets frequently mentioned in the language. It draws competitive people who want to “win” and leaders becoming demanding of their staff to perform effectively in a high-pressure setting.


  • Most likely to succeed
  • Encourages workers to achieve goals
  • Incentives and commission available.

Hierarchy Culture

A hierarchical culture is probably the most standard and typical in the workplace. There is a clear chain of command.  There are numerous tiers of management that separate executives from employees. This type of business has a distinct method of doing things, which may include traditional practices like a dress code and set work hours. The organisation prioritises consistency and dependability.


  • Conservative = stable
  • Objectives clearly defined
  • Workers know what their expectations


Humana is a marketing agency based in Yorkshire that focuses on improving human relations and connections. All our experts actively work to create the right positive company culture; valuing every member of our team, across all departments. No matter how long they have been with us. We don’t just want a typical corporate culture. Our clients should know that we will strive to give them the best service possible and that they always have us in their corner.

For more information on how Humana can help your corporate culture, fill out our contact form. Alternatively, you can follow our Instagram for daily tips and helpful suggestions on how to improve your brand.