Traditionally when a business wants to get brand recognition or fetch customers, they would advertise using physical methods such as using billboards or buses but digital advertising may be the new physical advertising, yielding better results and fetching worldwide customers.
The progression into the digital age which we are currently in was inevitable. For businesses to profit in this era, understanding online advertisement is vital. As of 2021, more than 87% of adults in the UK own a mobile phone with 62 million of the UK’s population being active internet users, digital marketing has become an essential part of a business.
There are many different advertising platforms to use and content marketing has never been easier. So in this article, we will talk about many different types of online advertising, which platform is best for you, and the best way to understand your target audience through adverts.
The types of online advertisement
There are many different types of online advertising which you could take advantage of today but each has its own advantages and disadvantages, whether that be price or exposure but there isn’t a lack of choice so we are going to cover several popular choices and which is best for you based on other businesses advertisement strategies.
First of all, you need to decide if you want to focus on desktop or mobile advertising, desktop advertising will be better if your brand revolves around technology but for anything else mobile advertising will be the best.
In terms of mobile advertising, the best place to go to is social media, through social media you will be able to reach a larger audience and get larger results. As of 2021, 53 million people are active on social media and are constantly being exposed to advertising campaigns from hundreds of businesses daily.
This may be shown through display ads on their favorite social media platforms or it may be a video advertisement on youtube.
Display advertising, also known as a banner ad is a form of advertising that is usually a picture that viewers see and are able to click on to be taken to the business page. These advertisements are usually found on websites however there are some places where display ads are shown such as Spotify and Facebook.
For example, if you are on a website you will usually see a couple of display ads on the top and bottom of the page. This exposure is usually pointless as their click-through rate is high. This is because historically, these types of adverts can usually be scams.
Bing Ads and Google Ads are great forms of advertising and they can also help you reach a specific. Although this isn’t great for brand recognition, it is great for bringing a specific audience. This type of advertisement shows above the organic search results when someone browses the web. You can set this advertisement up via Google Adwords or Microsoft Ads.
Video Ads are usually found on social media platforms such as YouTube, TikTok, or Facebook and they are usually a 30-second video that contains information about the products or services being sold through the ad campaign. These are effective for brand recognition but won’t always pull a large number of customers.
Email Marketing has been a strategy used for years by thousands of marketers worldwide. They are effective as you can more specifically choose your audience but due to their history, they have lost effectiveness. This is because scammers worldwide use email marketing as a way to steal money. Because of this, It is a good idea to stay away from this form of online advertisement.
Understanding your audience
Online Marketing is a great way to understand your market. This is due to the large range of tracking data you can receive through this. For example, if you use the right tools you are able to figure out the age, gender, and location of all customers at a minimum and with this, you can make changes to your company to help out more.
From this data which you collect you can also figure out what your business needs to attract new customers. This is extremely useful for every business in the modern world.
If you aren’t taking advantage of the digital era then do it! Now is the best time to do it as you are able to boost your sales to a point where previously you couldn’t.