Small business marketing involves striving to further market a company’s services. A local marketing company can help with this, but there is a wide range of factors to consider before beginning a digital marketing strategy.
What Are the Challenges?
For small businesses, there are challenges out there that larger companies may not experience. Especially if the SME does not have a dedicated in-house marketing expert for their digital marketing strategy. The company may have a lack of resources; in technology, equipment, staff and time.
In busy small companies, the staff available may not have any time to dedicate attention to a local marketing strategy. Successful campaigns aren’t spontaneous. They need time. Maybe even numerous attempts, until finding the right digital marketing strategy that works for them.
Also, your small business may have a strict budget for the marketing campaign. But this should not matter. Work with a local marketing company that can assist with updating your online brand identity.
Know Your Audience
Before you start paying money to reach your target audience, it is important you (and your local marketing company) know who they are. Making audience personas may assist with visualising who you are targeting and what will attract them to visit your services. Especially in smaller businesses that are not that known.
From this, you can decide which mediums to direct your digital marketing strategy; for example, younger audiences will be more engaged on social media platforms such as Instagram and TikTok.
Thinking about demographics such as their age, location and budget can aid in selecting the appropriate messaging and distribution methods for your marketing strategy.
Going forward with the strategy, small businesses should focus on measuring and monitoring their success with analytic tools such as Google Search Console and Google Analytics.
These free platforms will follow statistics on your website; how many visitors you are getting and how you are getting them. Is it your paid advertisements that are getting sales? Are your SEO and organic search dragging its weight? With these platforms, it’s easy to see your progress and help you decide what area should be mainly focused on.
What Should You Focus on?
When under budget, there are simple marketing services that can still make an impact while still being cost-effective. Using a local marketing company will help with this also.
Content marketing can range from blog pages to web page copy. By using SEO, you can optimise your content with keywords that your target audience will be searching for. An easy and efficient way to widen your audience base. SEO is ideal for small businesses as it is far easier to target locally than nationally. This way, your small business can focus on advertising where they are based and the local services they provide; attracting those in the area. For more information on our SEO services, read our blog on our sister company, Be My Social.
Local Marketing Company in Doncaster
Humana is a local marketing company based in Yorkshire that focuses on improving human relations and connections. At Humana, we actively work to create the right positive company culture. We value every member of our team, across all departments, no matter how long they have been with us. Not just want a typical corporate culture; we want our clients to know we will strive to give them the best service possible and that they always have us in their corner.
For more information on how Humana can help your company culture, fill out our contact form. Alternatively, you can follow our Instagram for daily tips and helpful suggestions on how to improve your brand.